Wrangler aims to halve the amount of water used in jeans production process by 2030

/ / News

Wrangler aims to cut the amount of water used in the production of its jeans by 50% by 2030, the brand announced on Thursday. The denim brand will focus on the water used during fabric construction, finishing and other parts of the process that comprise more than 95% of the water used to make a pair of jeans. The brand already surpassed its 2020 goal, saving billions of liters of water since 2008 by rethinking the finishing phase. Wrangler has enlisted help from the Transformers Foundation to create water usage benchmarks that will be shared with the industry. Wrangler has taken environmental action in other ways over the past few years, including the introduction of a process that dyes denim with foam. Wrangler is part of the Kontoor Brands Inc. portfolio that also includes Lee jeans. Kontoor stock is down 48% for the year to date while the S&P 500 index has gained 7.8% for the period.
Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.