Taco Bell to launch mobile restaurant concept in Q1 2021

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Taco Bell, the Yum Brands Inc. fast-food Mexican chain, will launch a mobile restaurant concept in the first quarter of 2021, Taco Bell Go Mobile. These locations will be smaller, housed in 1,325 square feet versus the average 2,500 square feet of the usual Taco Bell restaurant. And they will feature two drive-thru lanes in order to more quickly serve customers who order using the Taco Bell app. The mobile restaurants will also offer curbside pickup and “bellhops” who will help customers who order using tablets. Some of the features of the new mobile restaurant are being incorporated into existing Taco Bell locations, with average drive-thru wait times cut by 15 seconds since the first quarter of the year and the launch of a beta version of the loyalty program on the app in July that encourages ordering ahead. Last week, Taco Bell launched a more simplified menu that cut items like the 7-Layer Burrito, the Spicy Tostada and Cheesy Fiesta Potatoes and added items like the $1 beef burrito. Yum Brands stock has fallen 6.8% for the year to date while the S&P 500 index is up 4.5% for the period.
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