Snap rolls out feature that lets users add music to videos and photos

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Snap Inc. officially debuted the ability to add music to Snaps Thursday, rolling out a new feature called “Sounds.” This feature lets users choose from “a robust and curated catalogue of music from emerging and established artists” to add to their photo and video messages. The company said in a release that is has multi-year agreements with publishers and labels, including Warner Music Group, Merlin and its independent label members, NMPA, Universal Music Publishing Group, Warner Chappell Music, Kobalt, and BMG Music Publishing. Snap said it is also testing a feature that would let people create their own sounds to add to Snaps and that this feature will roll out globally over the coming months. Snap’s announcement comes amid the rapid growth of TikTok, which lets users set videos to popular music, and as services like Facebook Inc.’s Instagram have rushed to catch up with this trend. Instagram recently launched Reels, a shorter-form video option that lets people use recorded music in their posts. Snap shares are up 0.4% in midday trading Thursday. The stock has gained 12% over the past three months as the S&P 500 has risen 7%.
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