Roku stock surges after company adds NBC’s Peacock service to streaming platform

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Shares of Roku Inc. are up more than 13% in Monday trading after the company announced that NBC’s Peacock streaming service would now be available on its platform. Peacock, which is owned by Comcast Corp. , offers a free version as well as paid tiers. “The ad sharing agreement in the Peacock deal could be a benchmark for others,” Deutsche Bank’s Jeffrey Rand said in an August note to clients, though Roku and Comcast didn’t provide details about their ad-sharing arrangement in the release. Comcast shares are off 2.4% in Monday’s session. They’ve added 13% over the past three months as Roku’s stock has risen 42%.
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