Manchester United launches new TikTok channel, @manutd

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Manchester United Ltd. said Friday that it has launched a TikTok channel — “@manutd — as the English soccer team looks to reach out to a youth audiences. The channel will feature short-form videos of the first-team squad, the women’s players and its Under-23 players. ManUtd and TikTok will also collaborate on augmented reality content. “This exciting launch will help us connect with a new generation of fans around the world and provide a platform for new forms of storytelling, and innovative club content,” said Phil Lynch, chief executive of media at ManUtd. The stock, which fell 0.9% in morning trading, has lost 6.8% over the past three months, while the S&P 500 has gained 1.3%.
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