Lowe’s will start selling NFL-branded items

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Lowe’s Cos. said Monday that it will launch NFL-branded items like chairs, grills, drinkware, pet collars and holiday ornaments. Items will be online and select merchandise will be in stores. The retailer will also introduce an online video series, “NFL Homegating Makeovers by Lowe’s,” offering suggestions to fans about how they can host “homegating” events rather than go tailgating. Lowe’s has also renewed a partnership with the Carolina Panthers and added a new partnership with the Dallas Cowboys. The partnership will bring Lowe’s experiences to NFL home games throughout the season. Lowe’s stock is up nearly 3% for the year to date while the S&P 500 index is up 16.5% for the period.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.