Kohl’s launches new loyalty program for its 30 million members heading into the holidays

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Kohl’s Corp. said Tuesday that it is rolling out its new loyalty program, Kohl’s Rewards, moving its existing 30 million Yes2You members to the new system. The department-store retailer piloted the new loyalty program in 13 markets before taking it national. Kohl’s Rewards offers customers the chance to earn points no matter how they pay, has enhanced digital features and offers greater personalization, among other features. Kohl’s stock slipped 1.8% in Tuesday premarket trading and has slumped 56.3% for the year to date. The S&P 500 index has gained 6.1% for 2020 so far.
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