JC Penney launches Cyber Days, overlapping with Amazon Prime Day

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JC Penney Co. Inc. announced the launch of its Cyber Days on Monday shopping event to kick off the holiday season. Extending through Oct. 14, the event will overlap with Amazon.com Inc.’s delayed Prime Day event, which is expected to drum up nearly $10 billion in sales. JC Penney will also offer Black Friday promotional pricing through the month of November. JC Penney filed for bankruptcy in May. Shares have lost more than 77% of their value for the year to date while the S&P 500 index has gained 7.6% for the period.
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