Google adds new features to Shopping page, including styling help

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Google Shopping has added new features including the ability to purchase directly from the Shopping page, track pricing for the best deal, and styling help using Google Lens. The redesigned Google Shopping page helps consumers find items both online and in stores, and using smartphone cameras, will search social media for ideas on how to wear items a user owns or intends to buy. The enhanced Google Shopping page comes right before the holidays, when PWC experts say online shopping will outpace in-store shopping. Google Shopping is part of the Alphabet Inc. portfolio. Google stock has gained nearly 13% for the year to date while the S&P 500 index is up 15.3% for the period.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.

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