Ebay launches ‘certified refurbished’ program

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Ebay Inc. said Wednesday that it has launched a “certified refurbished” platform that will sell items like power tools, small kitchen appliances and laptops. These items will come directly from the brands at a savings of up to 50%. Among the brands that eBay has an exclusive relationship with are Mikita, Philips and Hoover, though items from a range of other brands are available. The platform comes at a time that more consumers are looking to make eco-friendly purchases and eliminate waste. Moreover, eBay is launching the platform at the start of the holiday shopping season, one in which many shoppers plan to spend less compared with last year. An eBay survey found that 78% of respondents would welcome a refurbished electronic gift. And 37% say their holiday budgets have declined. Last week, eBay announced that it has stepped up its sneaker authentication program. Ebay stock has surged 46.6% for the year to date while the S&P 500 index is up 6.5% for the period.
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