Apple is planning to bundle its subscription offerings: report

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Apple Inc. is reportedly planning to offer bundles of some of its services that will give users a discount if they sign on with multiple offerings, according to Bloomberg News. The company’s bundles could launch as soon as October when the company debuts its new iPhones, the Thursday report said. The forthcoming bundles could include a more basic plan that combines Apple Music and Apple TV+ as well as more expensive tiers that add on the Apple Arcade gaming service, the Apple News+ service, and iCloud storage, per the report. Apple is also looking at a subscription service for online fitness classes, according to Bloomberg. This offering could emerge as a rival to those services put out by Peloton Interactive Inc. and others, though Cowen & Co. analyst John Blackledge wrote that he wasn’t too concerned about the impact to Peloton and likened the situation to Match Group Inc.’s ability to withstand competition from Facebook Inc.’s dating product due to its strong position in the market. Apple didn’t immediately respond to a MarketWatch request for comment on its services plans. The stock is up 2.1% in Thursday trading and it’s gained 50% over the past three months as the Dow Jones Industrial Average has increased 20%.
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